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| Isabel Marant x H&M, via Vogue.de |
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| Minju Kim x H&M, via stylekingdom.com |
I bet you have
already seen all the pictures of the new collection that Isabel
Marant designed for H&M, which will be launched online and in
stores on November 14, 2013.
Surely, Marant
includes her French roots in her collection for H&M, with a
slight Boho touch.
She knows her
craft, she knows how to add the right embroidery to her clothing, she
knows how to design a collection for her own label.
But the thing she
does not know is how to create something really stunning for H&M.
Let me be honest:
there have been way better collections for H&M. To name some of
them: Versace, Maison Martin Margiela. These houses did not
particulary create something new in comparison to the other
collections for their labels, but they did create something different
in comparison to the other collections for H&M.
Marant's
collection does not represent a huge difference to all the other
clothes that can be found in any H&M store.
But the thing that
is annoying me the most: the winner of the H&M Design Awards,
Minju Kim, is left behind. Why? Because she created a very strong,
funny collection which will also be launched in the H&M online
store (October 18, 2013). But all the focus is on Isabel Marant x
H&M, instead of Minju Kim, who has an innovative concept.
She brings back
color to the normally black-white-gray fall wardrobe of basically
every woman.
She pushes fashion
on a younger, less severe level.
I love her
collection.
